Our Philosophy & Principles

We believe that beauty is found in the most simple and natural things. Aviela, a dagaara word from Northern Ghana which means “It’s beautiful”, brings this idea to life. By using natural ingredients and simple formulas, Aviela creates products that celebrate and preserve the traditions of ethnic people.


The women from Gurugu who make our unrefined Shea butter try their best to produce Grade A Shea butter which has the highest source of vitamin A and E. Where possible we source our other oils directly from farmers or purchase them from reputable suppliers around the world.

Animal Testing

We NEVER do it

Animal Ingredients

None of our ingredients are derived directly from animals. However, in some of our formulations we use animal-friendly ingredients such as honey. All our products are suitable for vegetarians.  

Genetically Engineered Ingredients

We never use them.


Some of our formulations are preservative-free. We do use preservatives only when it is absolutely essential for product safety. We use relatively low concentrations of the highest grade and consider natural preservatives wherever possible.


We carefully consider all our packaging to ensure that it is best for our products while minimising its impact upon the environment.

Our Environment

We are always working on improving our environmental impact following the principles 'reduce, re-use, recycle'.
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