Aviela started in 2007 after Patricia Monney, the founding director, visited her family back in Ghana along with her husband, Chris and daughter, Charissa. This is Patricia’s story:
‘I had always known about Shea butter, both my parents come from the Northern Region of Ghana, which is the hub of the Shea Tree. As a child my mother always used Shea butter on our skin and I remember I use to hate the distinct earthy smell Shea butter has, and couldn’t wait to get my hands on Petroleum Jelly, when it was introduced in Ghana.
When I had my daughter, Charissa, my mother came over to England to help me and she sure brought her Shea butter with her. My daughter was born with dry skin, so it was the best product for her, but personally I still did not have any respect for this product, it was not until when I visited my family in Ghana when Charissa was almost 2 years old. At the time she was still not walking, and as a new mum, I became worried and decided to visit a doctor to examine my daughter’s condition. The first doctor I saw confirmed that there was something wrong with her left ankle and she would probably need surgery. He then referred me to a bone specialist. When I met up with the bone specialist, he examined Charissa’s foot and asked me if I had ever heard of Shea butter. I excitedly told him that it was my mum’s favourite remedy for every skin and hair problem she had. He advised me to take Charissa home and massage her ankle with it twice a day and after 2 weeks he would determine whether an operation on her ankle was necessary.
I was quite sceptical about the prescription I was given and was thinking of not returning to see him, but rather find another specialist! When I got home, I told my mother about it and she insisted we give it a try. My mother took charge of the treatment and massaged her granddaughter’s ankle with the Shea butter every morning and evening.
Three days afterwards, I saw Charissa on her feet trying to walk. By the 4th day, she was walking without any aid. I was so amazed and could not believe that the product I couldn’t wait to get rid of, had helped my daughter to walk. As you will imagine, I had so many questions and I couldn’t wait until the following week to see the doctor.
After 2 weeks, I saw the doctor and told him about the good news. I tried to enquire how the Shea butter had solved the problem. He explained to me that the cartilage in her ankle was very stiff, causing her not to stand properly, but the anti-stiffening agent in the unrefined Shea butter helped to induce some softness into her cartilage which helped her to stand on her feet comfortably, to allow her to walk.
When I got home that evening, I began researching on Shea butter, calling and speaking to all my relatives in my parent’s village to each share their knowledge about what they knew about this wonderful product. It was through this process that I discovered that it had far more unique benefits for dry skin than any single oil, and ever since then new discoveries about the amazing benefits that this unique product offers never cease to amaze me’.